Designed to Matter
Sustainability at P&G
At P&G, we focus our sustainability efforts on improvements that matter, making the most meaningful impact possible. Our commitment begins with our Purpose, Values and Principles, where sustainability is embedded, manifesting itself in a systemic and long-term approach. From product innovations and operational improvements to social responsibility, employee engagement, and stakeholder partnerships, we pursue our sustainability goals with the aim of improving quality of life, now and for generations to come.
In 2007, we established five sustainability strategies and goals for 2012. In March 2009, we increased our goals to reflect our progress and to demonstrate our ongoing commitment to sustainable, responsible growth.
To learn more, please visit www.pg.com/sustainability.
- Strategy 1:
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- Products
- Delight the consumer with sustainable innovations that improve the environmental profile of our products.
- GOAL:
- Develop and market at least $50 billion in cumulative sales of “sustainable innovation products,” which are products with a significantly reduced (>10%) environmental footprint versus previous or alternative products.
- Strategy 2:
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- Operations
- Improve the environmental profile of P&G’s own operations.
- GOAL:
- Deliver an additional 20% reduction (per unit of production) in CO2 emissions, energy consumption, water consumption and disposed waste from P&G plants, leading to a total reduction over the decade of at least 50%.
- Strategy 3:
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- Social Responsibility
- Improve children’s lives through P&G’s social responsibility programs.
- GOAL:
- Enable 300 million children to Live, Learn and Thrive. Prevent 120 million days of disease and save thousands of lives by delivering 3 billion liters of clean water in our Children’s Safe Drinking Water program.
- Strategy 4:
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- Employees
- Engage and equip all P&Gers to build sustainability thinking and practices into their everyday work.
- Strategy 5:
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- Stakeholders
- Shape the future by working transparently with our stakeholders to enable continued freedom to innovate in a responsible way.



